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		<title>Infinity and HP Commit to &#8216;Visual Radio&#8217; In The US</title>
		<link>http://webzonemania.wordpress.com/2008/07/21/infinity-and-hp-commit-to-visual-radio-in-the-us/</link>
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		<pubDate>Mon, 21 Jul 2008 19:12:34 +0000</pubDate>
		<dc:creator>saratrooperblog</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[asia]]></category>
		<category><![CDATA[broadcasters]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[handsets]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[slower]]></category>
		<category><![CDATA[visual]]></category>

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Infinity Broadcasting Corp. on Monday became the first U.S. broadcaster to commit to offering visual radio, a mobile-phone service that lets consumers listen to radio programming while simultaneously receiving artist-related information and interactive services.
The service, developed by Nokia Corp. and hosted by Hewlett-Packard Co., has been available only in Finland on Nokia handsets. Visual radio, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=webzonemania.wordpress.com&blog=3854184&post=5&subd=webzonemania&ref=&feed=1" />]]></description>
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<span style="font-size:9pt;font-family:Verdana;">Infinity Broadcasting Corp. on Monday became the first </span><span style="font-size:9pt;font-family:Verdana;">U.S.</span><span style="font-size:9pt;font-family:Verdana;"> broadcaster to commit to offering visual radio, a mobile-phone service that lets consumers listen to radio programming while simultaneously receiving artist-related information and interactive services.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">The service, developed by Nokia Corp. and hosted by Hewlett-Packard Co., has been available only in </span><span style="font-size:9pt;font-family:Verdana;">Finland</span><span style="font-size:9pt;font-family:Verdana;"> on Nokia handsets. Visual radio, however, was tested last summer in the </span><span style="font-size:9pt;font-family:Verdana;">United Kingdom</span><span style="font-size:9pt;font-family:Verdana;"> and </span><span style="font-size:9pt;font-family:Verdana;">Singapore</span><span style="font-size:9pt;font-family:Verdana;">, where the service will be available this year, along with </span><span style="font-size:9pt;font-family:Verdana;">Germany</span><span style="font-size:9pt;font-family:Verdana;"> and </span><span style="font-size:9pt;font-family:Verdana;">Sweden</span><span style="font-size:9pt;font-family:Verdana;">.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Visual radio allows subscribers to tune in to a local FM station with their mobile phone and simultaneously receive interactive information and graphics that are synchronized with the broadcast. Subscribers can view the title and artist of a song playing, check upcoming concert dates, purchase ring tones or other content from the artist and participate in radio station promotions.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">&#8220;It&#8217;s all about enhancing the FM radio listening experience,&#8221; Debbie Brackeen, director of HP-Nokia global alliance, said from the National Association of Broadcasters convention in </span><span style="font-size:9pt;font-family:Verdana;">Las Vegas</span><span style="font-size:9pt;font-family:Verdana;">, </span><span style="font-size:9pt;font-family:Verdana;">Nev.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">For radio stations, visual radio can increase listener loyalty and advertising revenue, HP said. Wireless carriers, on the other hand, are able to increase data-services usage and revenue.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">HP, based in </span><span style="font-size:9pt;font-family:Verdana;">Palo Alto</span><span style="font-size:9pt;font-family:Verdana;">, </span><span style="font-size:9pt;font-family:Verdana;">Calif.</span><span style="font-size:9pt;font-family:Verdana;">, provides billing services for broadcasters and content providers, and also sells and markets visual radio worldwide.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Traditionally, </span><span style="font-size:9pt;font-family:Verdana;">U.S.</span><span style="font-size:9pt;font-family:Verdana;"> consumers have been slower in using data services on cellular phones than people in </span><span style="font-size:9pt;font-family:Verdana;">Asia</span><span style="font-size:9pt;font-family:Verdana;"> and </span><span style="font-size:9pt;font-family:Verdana;">Europe</span><span style="font-size:9pt;font-family:Verdana;">.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">&#8220;We have very high hopes for the market in the </span><span style="font-size:9pt;font-family:Verdana;">U.S.</span><span style="font-size:9pt;font-family:Verdana;">, but the use of mobile handsets for listening to the radio is a lot more prevalent in </span><span style="font-size:9pt;font-family:Verdana;">Europe</span><span style="font-size:9pt;font-family:Verdana;"> and </span><span style="font-size:9pt;font-family:Verdana;">Asia</span><span style="font-size:9pt;font-family:Verdana;">,&#8221; Brackeen said.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Infinity has become the first </span><span style="font-size:9pt;font-family:Verdana;">U.S.</span><span style="font-size:9pt;font-family:Verdana;"> broadcaster to commit to offering the service, Brackeen said. The New York-based company, a division of Viacom Inc., operates 183 radio stations, with the majority in the nation&#8217;s top 50 markets, according to Infinity.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Financial details, as well as the timetable for delivering the new service, were not disclosed.</span></p>
<p><span style="font-size:9pt;font-family:Verdana;">Visual radio today is available only through select Nokia models. The Finnish handset maker has said it would license the technology to competitors, but no timetable has been set. Nokia plans to ship 100 million handsets that support the service by the end of next year, Brackeen said.</span></p>
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